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Seth's Blog: Three things you need if you want more customers

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Another wise snippet from Seth Godin:

Three things you need if you want more customers

If you want to grow, you need new customers. And if you want new customers, you need three things:

1. A group of possible customers you can identify and reach.

2. A group with a problem they want to solve using your solution.

3. A group with the desire and ability to spend money to solve that problem.

You’d be amazed at how often new businesses or new ventures have none of these. The first one is critical, because if you don’t have permission, or knowledge, or word of mouth, you’re invisible.

The Zune didn’t have #2.

A service aimed at creating videos for bestselling authors doesn’t have #1.

And a counseling service helping people cut back on Big Mac consumption doesn’t have #3.

via Seth’s Blog: Three things you need if you want more customers – Mozilla Firefox.

About Brian Vellmure

For much of the last two decades, Brian has been helping B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused transformation initiatives. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer.

His thoughts have been featured in Forbes, Inc, CRM magazine and a host of other publications. He is a regular contributor to several additional media properties including Social Media Today, Social Enterprise Today, CustomerThink, the CIO Collaboration Network, and multiple Ziff Davis outlets.

In addition, he often serves as an expert advisor for technology vendors and their customers, providing thought leadership content, and market and product strategy guidance. Clients include IBM, SAS Institute, Microsoft Corporation, NICE Systems, Eloqua, Avaya, Marketo, SugarCRM, InsideView, and several startups.

Brian was a founding board member of International Princess Project, a social enterprise pioneer that helps restore hope & dignity to women formerly trafficked and/or enslaved in forced prostitution through a unique and sustainable organizational model. http://www.punjammies.com

Brian has traveled to more than 40 countries, is a real estate investor, and was an award winning NCAA Division 1 football scholarship athlete. He is is based in Orange County, CA.

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Comments

  1. tboehm30 says

    Nicely said. I think people are realizing that in a down economy.

    When everything was growing, there was no reason to come up with a good plan, any plan would do.

    Now if I could just figure out that idea to meet all of your criteria.

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