1. Hi. Want to chat about consulting, speaking, writing, partnering, employment, technology briefings, advisory or board opportunities? Please submit your message below, and I’ll get back to you as soon as possible. To your success, Brian

Value Creator

The Digital Home of Brian Vellmure

Managing Social Media's Expectations

Home » All Posts » Managing Social Media's Expectations

Author:

Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: ,

Some key metrics on what to expect from Social Media:

The key takeaway I found was something both Hester and David Rogers of Columbia Business School mentioned as standards for social media participation. They called it the 1/9/90 rule. With blogs, message forums, user-generated content, or other social media tools, 1 percent of users will be “super users,” generating their own content, coming up with new ideas, and constantly sharing their thoughts. Another 9 percent will be “active users” who comment once in a while. The last 90 percent will be “passive users,” taking in all the information available, but never commenting themselves. “This is very important because it allows you to set expectations of user activity and even predict ROI,” Hester said.

via Managing Social Media’s Expectations – Think customers: The 1to1 Blog .

About Brian Vellmure

For much of the last two decades, Brian has been helping B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused transformation initiatives. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer.

His thoughts have been featured in Forbes, Inc, CRM magazine and a host of other publications. He is a regular contributor to several additional media properties including Social Media Today, Social Enterprise Today, CustomerThink, the CIO Collaboration Network, and multiple Ziff Davis outlets.

In addition, he often serves as an expert advisor for technology vendors and their customers, providing thought leadership content, and market and product strategy guidance. Clients include IBM, SAS Institute, Microsoft Corporation, NICE Systems, Eloqua, Avaya, Marketo, SugarCRM, InsideView, and several startups.

Brian was a founding board member of International Princess Project, a social enterprise pioneer that helps restore hope & dignity to women formerly trafficked and/or enslaved in forced prostitution through a unique and sustainable organizational model. http://www.punjammies.com

Brian has traveled to more than 40 countries, is a real estate investor, and was an award winning NCAA Division 1 football scholarship athlete. He is is based in Orange County, CA.

For more updates, insights, and tools to further your growth, please subscribe by clicking here

Follow him on Twitter: @BrianVellmure

↑ Top of Page