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Getting Back to Segmentation Basics – Think customers: The 1to1 Blog

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Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: , ,

You’ve heard it a thousand times, but I’ll say it again anyway: Customers today expect you to know who they are i.e. understand their specific needs and treat them accordingly e.g. communicate with relevance.

During a session at the Gartner CRM Summit UK, Furkan Ocal, a manager with Peppers & Rogers Group, reminded attendees about some of the important basics of gaining that customer knowledge. He offered four fundamental steps for customer segmentation that can help business leaders to better understand and communicate with their customers: identify, differentiate, interact, customize IDIC. These principles may not be new, but they’re effectiveness have stood the test of time.

Read more at the 1 to 1 Media Blog

About Brian Vellmure

For much of the last two decades, Brian has been helping B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused transformation initiatives. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer.

His thoughts have been featured in Forbes, Inc, CRM magazine and a host of other publications. He is a regular contributor to several additional media properties including Social Media Today, Social Enterprise Today, CustomerThink, the CIO Collaboration Network, and multiple Ziff Davis outlets.

In addition, he often serves as an expert advisor for technology vendors and their customers, providing thought leadership content, and market and product strategy guidance. Clients include IBM, SAS Institute, Microsoft Corporation, NICE Systems, Eloqua, Avaya, Marketo, SugarCRM, InsideView, and several startups.

Brian was a founding board member of International Princess Project, a social enterprise pioneer that helps restore hope & dignity to women formerly trafficked and/or enslaved in forced prostitution through a unique and sustainable organizational model. http://www.punjammies.com

Brian has traveled to more than 40 countries, is a real estate investor, and was an award winning NCAA Division 1 football scholarship athlete. He is is based in Orange County, CA.

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