In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester’s latest research. Here’s what I know: Locking-in customer loyalty through deeper engagement and differentiated experiences will continue as critical priorities. Six trends will drive CRM decision-making in 2009.
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, recession, social crm, strategy