This week’s best content: February 10 through 14, 2014
This week brought us some good thoughts by Brandon Horowitz on why mission driven organizations outperform, Fast Companies’ "Most Innovative Companies in 2014", and some thoughts on why Lithium acquiring Klout might possibly make sense.
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Leadership
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On a MissionOne of the interesting things I have seen, especially in the last 10 years, is that many of the big winners in technology have been what I call “mission-driven” versus “mercenary-driven” companies. There are a lot of companies that cut corners.
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Innovation
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Most Innovative Companies 2014If you Google the phrase “faith-based businesses,” the results point to companies that pursue a religious agenda. But there’s another kind of faith in business: the belief that a product or service can radically remake an industry, change consumer habits, challenge economic assumptions.
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Home-Brewed Coca-Cola in 2015 Could Transform the Beverage IndustryCome 2015, Keurig is aiming to put its home-brewing business on ice — all with a little help from one of the biggest beverage brands on the planet, Coca-Cola.
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Technology
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Twitter Testing Major Profile Redesign That Looks a Lot Like FacebookTwitter is testing a major profile redesign that’s very reminiscent of Facebook and Google+. Mashable assistant features editor Matt Petronzio spotted on Tuesday a huge update to his Twitter profile page, with the main picture and bio scaled to the left and significantly more real estate dedicated to the header photo.
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Considering Klout to Lithium Rumors: Mashing Up Content, Influence, and Digital CommunitiesEarlier this week, I had a conversation with several members of one the world’s most recognizable technology companies. During the conversation, I mentioned Klout, Little Bird, and Lithium, among several other companies doing interesting things on the fringes of mainstream corporate technology adoption. Why? Because the topics of influence and community and digital networks are…
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Marketing
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How to Determine the Right Size for Your B2B Marketing BudgetHow to Determine the Right Size for Your B2B Marketing Budget Marketing leaders struggle with top-down allocated marketing budgets. Stop struggling with budgets determined with archaic means. Begin leveraging best practices when planning your marketing budget amount.
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Popular Tweets
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BREAKING: Comcast Acquiring Time Warner Cable in All Stock Deal Worth $45.2 Billion
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Privacy is becoming a premium product. The price will go up over the next decade.
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“More people have a mobile phone than a toothbrush.” -Jack Haber, VP Colgate /ht @Bill_Gross
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About Brian Vellmure
For much of the last two decades, Brian has been helping B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused transformation initiatives. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer.
His thoughts have been featured in Forbes, Inc, CRM magazine and a host of other publications. He is a regular contributor to several additional media properties including Social Media Today, Social Enterprise Today, CustomerThink, the CIO Collaboration Network, and multiple Ziff Davis outlets.
In addition, he often serves as an expert advisor for technology vendors and their customers, providing thought leadership content, and market and product strategy guidance. Clients include IBM, SAS Institute, Microsoft Corporation, NICE Systems, Eloqua, Avaya, Marketo, SugarCRM, InsideView, and several startups.
Brian was a founding board member of International Princess Project, a social enterprise pioneer that helps restore hope & dignity to women formerly trafficked and/or enslaved in forced prostitution through a unique and sustainable organizational model. http://www.punjammies.com
Brian has traveled to more than 40 countries, is a real estate investor, and was an award winning NCAA Division 1 football scholarship athlete. He is is based in Orange County, CA.
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