Digital Identity , Predictive Analytics, and Context at Center of Digital Transformation

Author:Brian Vellmure

Categories: All Posts, Finding, Acquiring, and Delighting Customers, Future & Innovation Tags: Big Data, CIO, cmo, context, Customer Experience, CXOTalk, digital identity, digital transformation, digitization of everything, innovation, Marketing, Predictive Analytics

Last week, I had the privilege to spend some time discussing some of the most important topics facing organizations today with Vala Afshar, Michael Krigsman, and Mitch Lieberman.

During the course of the conversation, we riffed on what digital even means, the intersection between the digital and the physical, the requirement of the CMO and the CIO to work together, and the overarching importance of keeping the customer and their experience in the foreground.

The entire conversation is embedded below and you can find a summary post here on the Huffington Post.

About Brian Vellmure

For much of the last two decades, Brian has been helping B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused transformation initiatives. He is an accomplished business leader, management consultant, keynote speaker, and an award winning syndicated blogger. He is often referred to as a Social CRM and Social Business thought leader & pioneer.

His thoughts have been featured in Forbes, Inc, CRM magazine and a host of other publications. He is a regular contributor to several additional media properties including Social Media Today, Social Enterprise Today, CustomerThink, the CIO Collaboration Network, and multiple Ziff Davis outlets.

In addition, he often serves as an expert advisor for technology vendors and their customers, providing thought leadership content, and market and product strategy guidance. Clients include IBM, SAS Institute, Microsoft Corporation, NICE Systems, Eloqua, Avaya, Marketo, SugarCRM, InsideView, and several startups.

Brian was a founding board member of International Princess Project, a social enterprise pioneer that helps restore hope & dignity to women formerly trafficked and/or enslaved in forced prostitution through a unique and sustainable organizational model. http://www.punjammies.com

Brian has traveled to more than 40 countries, is a real estate investor, and was an award winning NCAA Division 1 football scholarship athlete. He is is based in Orange County, CA.

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