Kickstarting your Social CRM Initiative: 5 Fundamentals and 5 Immediate Opportunities
Let's "do" this Social CRM thing. Ready.... Go!!!!! You're right. It's not that easy. It's not a panacea, and like all of it's predecessors (Contact Management, SFA, CRM, etc.), there will be absolutely no benefit unless you understand what you are doing, why, and how you'll measure success. I … Read More»
The Evolution of Customer Acquisition at CRM Evolution #CRMe10
Last week, I had the privilege of attending and speaking at the CRM Evolution Conference at the New York Marriott Marquis. It was a great couple of days. Big hats off to Paul Greenberg, David Myron, the rest of the team at Information Today, and the unsung heroes that race around behind the scenes … Read More»
Social Business: May I try and simplify this?
Business is about creating value, and reaping a return from that creation. People (and/or groups of people) are responsible for: (1) Evaluating value offerings (2) Making decisions to exchange value with other people (and/or groups of people) for equal or greater value Social media is a … Read More»
The Ultimate Social CRM Resource Guide – 1st Edition
Yesterday morning at Gartner's CRM conference, it was said that Social CRM will be a $1 Billion market by 2011. (That's right around the corner folks). All of a sudden, there is a lot of noise in the marketplace about Social CRM. In a sure sign that Social CRM is racing towards the mainstream, … Read More»
In pursuit of True Relationship Value
Relationships. How do we measure the value of a relationship? It's not an easy question to answer. Customer Relationships. How do we measure the value of customer relationships? We have an answer. But I think it's the wrong one, or at the very least an incomplete one. If we were all in a room … Read More»
The changing face of Marketing
As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve. Prospects continually seek to find and pull valuable information and content without wanting to give up much in exchange. How do marketer's respond? The … Read More»
Circles: The Real Driver behind Social Business
We were all born into a circle. At one time in human history, our circle never extended beyond our family. The circles then extended to our tribe, and then our village. Circles then extended outward. They were drawn around common languages, common religious beliefs, and then nation states. Advances … Read More»
Three New Required Roles for your company: (#3) Media Mogul
Longer ago than I'd like to mention, I started a series called "Three New Required Roles for your company". As the business landscape changes, shifts in business models and design require new roles and adjustments to traditional thinking. New opportunities emerge, and businesses who understand the … Read More»
March Madness: Timeless Business Lessons from the Greatest Coach of All Time
The Final Four tips off tomorrow to determine who will play in the NCAA Men's National Championship Game. Every March, 65 basketball teams are given an admission ticket for a chance to play their way into a dream - competing for a National Championship. It's my favorite time of year. It's a time … Read More»
Three New Required Roles for your company: (#2) Social Anthropologist
In the first post of this series, we talked about listening for what people are saying about you, your brand, your market, your products and services, or market needs that your organization has an answer for. I intentionally didn't dig into all the things you can do with that data - some are passive … Read More»
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