The Top 10 Open-Source CRM Solutions according to Inside CRM
Open-source software is not for businesses who want out-of-the-box complete applications, but it makes sense for companies that want to tailor every aspect of the CRM experience from the ground up. CRM buyers might have very few choices were it not for open-source applications. The CRM field is … Read More»
Recession Strategies: Why it is important to invest in CRM Now
Should be a good one. I am planning on attending Date: Thursday, April 2, 2009 Time: 2:00 PM EDT Duration: 60 minutes Smart companies know you can't save your way out of a recession. That said, with the economy struggling and not expected to improve for the foreseeable, businesses need to be … Read More»
Guest Blogger William Band: Six Trends That Will Drive CRM Decision-Making in 2009 – Think customers: The 1to1 Blog
In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester's latest research. Here's what I … Read More»
The Twitter Debate Continued – Is it Social CRM or Not?
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
Looking Forward: Social CRM Explained
A great introduction to Social CRM and how it differs from traditional CRM by Brent Leary Social CRM: Not your father's Customer Relationship Management … Read More»
Why Bother with Customer Centricity?
CRM Magazine asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is failing out of school", or "My spouse works too much", or "I can't make the mortgage payment". Oddly enough, all … Read More»
7 ideas to generate buzz with your existing customers
Guy Kawasaki recently did a couple of interview with Emanuel Rosen, author of national bestseller, "The Anatomy of Buzz", and the recently released "The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing". In the interview, Guy asks Emanuel for ideas for helping his online … Read More»
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
According to Global Faces and Networked Places, an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world's Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 'Member Communities' has … Read More»
Media turn to CRM to cut losses
More and more companies across industries are turning towards CRM in order to better understand their customer base, and provide them product and service offerings that provide an extremely high value proposition. Times like this provide the backdrop for the greatest need and delivery of innovation. … Read More»
The Limits of Customer Analytics in a Recession | CustomerThink – CRM, CEM & Social Media
Customer segmentation is a big issue as companies look deeper at their existing customer base, and as Graham points out, not only are companies needing to readjust their strategic initiatives and sometimes entire operational models, the data that they have in their database may not mean what it … Read More»