Getting Back to Segmentation Basics – Think customers: The 1to1 Blog
You've heard it a thousand times, but I'll say it again anyway: Customers today expect you to know who they are i.e. understand their specific needs and treat them accordingly e.g. communicate with relevance. During a session at the Gartner CRM Summit UK, Furkan Ocal, a manager with Peppers & … Read More»
The Key To Turning Strangers Into Customers | Guerrilla Marketing Blog
As we collectively try and maintain and grow our customer base, some key strategies implemented against a backdrop of the basic rules of human relations can go a long way: Keys To Remember: Good marketing is about building relationships. It's always about listening to what the customer wants and … Read More»
Customer Retention: The greatest opportunity to increase profitability in a recession
"The customer is the most important part of the production line" - W. EDWARDS DEMING In this newsletter, we will be talking about probably the biggest opportunity to increase your company's value in a recession, or in any market, for that matter. What is CRM? Most of you know that it stands … Read More»
Does Anyone Really Need CRM 2.0. A BIG NO! | CustomerThink
Click on the link below for a good conversation between some well respected industry veterans related to CRM 2.0, its evolution, and the part that technology does or doesn't play. Hi Paul Challenging as ever. Do we really NEED CRM 2.0? My answer is a BIG NO via Does Anyone Really Need CRM 2.0. A … Read More»
Zero Cost CRM Strategies
The following are some ideas to help you try and leverage your existing internal resources to improve profitability. I just returned from the Gartner CRM Summit in London. It was a wonderful event with a lot of innovative companies and in spite of the economy, a strong buzz around the idea of … Read More»
CRM 1.0 vs CRM 2.0 – How does your company stack up?
Paul Greenberg, in evaluating whether we truly have CRM 2.0 yet, provides a great distinction between CRM 1.0 and the movement of Social CRM/CRM 2.0 that is currently taking place. CRM 1.0 strategy was operational and tactical but was at its core a strategy for actually managing corporate … Read More»
destinationCRM.com: The Tweet Is Mightier than the Sword
Still wrestling with how you can utilize Twitter to foster relationships with your customers? Check out the following article by Brent Leary: By Brent Leary Posted Mar 1, 2009 Can you imagine Edward Bulwer-Lytton's reaction to Twitter? Credited with the phrase "the pen is mightier than the sword" … Read More»
Managing Social Media's Expectations
Some key metrics on what to expect from Social Media: The key takeaway I found was something both Hester and David Rogers of Columbia Business School mentioned as standards for social media participation. They called it the 1/9/90 rule. With blogs, message forums, user-generated content, or other … Read More»
Seth's Blog: Three things you need if you want more customers
Another wise snippet from Seth Godin: Three things you need if you want more customers If you want to grow, you need new customers. And if you want new customers, you need three things: 1. A group of possible customers you can identify and reach. 2. A group with a problem they want to solve … Read More»
Speed, Trust, and the ROI of Relationships
A great article on leveraging the internet and social networking tools to meet and collaborate with those with whom you have a natural synergy. Our strengths, our networks, our skill sets are complimentary. As we talked we found that we're both saturation learners. We don't just take on a subject. … Read More»