Archives for Brian Vellmure

Though this article is focused on the retail vertical, the strategies should apply across industries: With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it … Read More»

Below is a link to a free webinar that will highlight different ways to leverage CRM technology during tough economic times. Businesses are being more frugal with their spending and put their money into areas that improves sales, better customer services or helps them gain operational … Read More»

In a recession, you need to work smarter, not just harder. With CRM, your business can become more strategic — and more profitable — by applying its resources more efficiently to serving and developing customers. via 5 Reasons Why CRM is Even More Important During a Recession - Inside CRM . … Read More»

While CRM may be resistant to the recession, the budgets for implementing it aren't. By Pam Baker | February 17, 2009 Calling this recession an economic downturn is akin to calling an avalanche a snowfall. While the label is irrelevant, the continued hemorrhage from corporate bottom lines is … Read More»