Mary Meeker & KPCB Internet Trends 2013
This morning, Mary Meeker and Liang Wu of Kleiner Perkins Caufield & Byers released and presented the 2013 version of the always insightful Internet Trends report. Key takeaways: - China and India are far ahead in most added users to the internet over the past 5 years - China far in excess of … Read More»
IBM Watson enters the realm of customer engagement
While I get to see and hear about hundreds of product announcements, this one is particularly interesting. The race to leverage computing power to synthesize incredibly huge amounts of disparate data in real time to meet the needs of customer demands is the next frontier of customer … Read More»
Location Revisited: Marketing’s cornerstone takes on a new paradigm
Location, location, location. The concept immediately brings back to mind college marketing classes and textbooks; clear lessons from industrial age distribution models. The focus has slowly faded away, however, over the past couple of decades with the invention and growth of a digitally … Read More»
How to write copy that goes viral: Advice from Seth Godin
Seth Godin does a phenomenal job of providing insights. Below is something he wrote that I wish I did, but I'll be saving this and committing it to memory. In many ways, it's marketing 101, but the clarity with which it's presented is something every marketer can benefit from From Seth's … Read More»
The era of asking great questions
I’ll never forget meeting some people in a remote village of Laos (Southeast Asia) a few years ago. The village had no electricity. Not only was it a journey across culture and geography, but a journey back in time. Our translator helped us to ask about how they lived. They told us how they farmed, … Read More»
When our Neurons are Connected to the Net
Not too long ago, I was having a casual but meaningful digital conversation with a couple of gentlemen that I respect. They both have large networks, good street cred, and active digital profiles. I asked the question: "Who are the top 3 people you respect in "the space"? The response from one … Read More»
Learning from New Orleans: Microsoft’s opportunity for the future
It takes nearly 15 minutes to walk from one end to the other of the over 1,000,000+ square foot Ernest N. Morial Convention Center in New Orleans. The conference center provided a fitting metaphor for both the breadth of Microsoft's offerings and the distance that Microsoft Dynamics CRM has … Read More»
Is the customer always right?
If we truly believe in customer “relationships”, then the concept that the customer is always right is unfortunately flawed, because very few people are ALWAYS right. Customers can be irrational, selfish, irresponsible, and even unprofitable. As in any relationship, sometimes there is … Read More»
What will CRM look like over the next 5 years? Software Advice Interview Highlights
Ashley Verrill – a expert with CRM reviewer SoftwareAdvice.com – interviewed me recently for the second edition of CRM's Next 5 in 5. This report was an update from predictions five of my industry cohorts made about technologies that will change CRM in the next five years. Special thanks to Ashley … Read More»
Everybody’s talking about Customer Experience. Customers still not getting what they need.
Lots of executives, marketers, customer service folks say they work for a customer focused organization. They say they care about the customer experience. According to a myriad of research reports, blogs, tweets, podcasts, and whitepapers, I see an increased focused on customer focus, customer … Read More»
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