Optimizing the Full Spectrum of Customer Interactions
This post is on behalf of the CIO Collaboration Network and Avaya Last weekend I had the pleasure of introducing a movie for the first time to my 5 year old son - a movie that incidentally, I first saw when I was 5 years old. In it, an iconic message was communicated via a channel that … Read More»
Your organization 8 years from now
Wayne Gretzky is by most accounts the greatest hockey player ever. His father gave him a piece of advice that has been almost immortalized in business circles over the past several years. "Go to where the puck is going, not where it has been." So, where will the puck be 8 years from now? … Read More»
Divergence at Convergence? Is it a Resurgence?
This past week I had a chance to spend some time with Microsoft executives, customers, partners, and industry "influencers" at Microsoft Convergence 2012 in Houston, TX. Perhaps one of the largest announcements at the event was Microsoft's pending support of multiple platforms and multiple … Read More»
Movements, Mashups, and Metamorphosis: The Rewiring of Institutions
Corporation. Non-Profit. Community. Business. Cause. Platform. Government. The clearly defined borders that have traditionally enveloped the institutions above are blurring and we're trying to make sense of it all. The music industry is still trying to figure out what … Read More»
What do you mean you don’t have the data?!?!?
If you don't have the data. then you can't have the right information. If you don't have the right information, you can't derive any meaningful insights from it. If you don't derive any meaningful insights, you can't create a competitive strategy. If you can't create a competitive strategy, … Read More»
The Digitization of Human Interactions: From Long Tail to Mass Disruption
Photo Credit: ceibs.edu "Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: Marketing and Innovation." - Peter Drucker Last week I had the pleasure of spending some time at Online Marketing Summit at the Hilton … Read More»
Trust: It matters (more than you think)
"Organizations are no longer built on force, but on trust" - Peter Drucker "Technique and technology are important, but adding trust is the issue of the decade" - Tom Peters "Mistrust doubles the cost of doing business" - Professor John Whitney, Columbia Business School "As you go to work, … Read More»
Six Things Customers Want
Often, when asked a question by media, existing customers, or prospective customers, I find myself answering with some version of "It depends." What's the biggest priority in 2012? Should we begin a Social CRM initiative? What's the first thing we should do? Which software solution should we … Read More»
If we were to stop the cycle…
With the backdrop of the empty 52,000 seat Sun Bowl behind me, I strolled up the stadium steps to sit with my new teammates. To the right of the aisle were one group of players. To the left, another. I paused. It struck me. The two groups weren't organized by position, not by offense or defense, not … Read More»
Customer Relationship Innovation for the Emergent Social Business
Speaking at an event hosted by SugarCRM and IBM Social Business this week, I informally polled the audience. "How many of you are NOT on facebook?" No hands were raised. "How many of you have a twitter account?" Most of the room raised their hands. "LinkedIn?" Most of the room again raised … Read More»
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