The Future of Customer Relationships: Where is all this heading?
Shifts in technology and human behavior are rapidly changing customer's expectations of companies. Things are moving so fast, that most executives are not only trying to catch up with the changes, but identify what some of the changes are. Understanding what those changes mean to each business is a … Read More»
Social Media, Collaboration, and Customer Insights with an elite group of experts: April 4-6, 2011
When SugarCRM asked me to assemble the social track for SugarCon, the first thing that impressed me was the "spirit" of the track, and conference for that matter. It had little to do with touting Sugar; the company, or the products they make. Rather, it was all about creating a gathering of thought … Read More»
Who and what the world trusts
This week, Edelman published their 2011 version of the Edelman Trust Barometer. Over the past 4 years, I've begun to watch this report as it comes out annually with great interest. Below is the slide presentation. [slideshare … Read More»
Exploring the future of computing: The Hybrid Model
The migration to the cloud is well under way. Like little water drops evaporating, data and applications are heading from the vast ocean of On Premise Servers and databases to the great cumulonimbus in the sky. With guys like Marc Benioff as the flamboyant ringleader, there's no wonder why there is … Read More»
It’s a 2.0 World – Part One: A recap of the Sales 2.0 conference
It's a 2.0 world. Everywhere I look, there's either a 2.0 on the end of a word, or social at the start of it. Hype and hyperbole bombard us with new shiny toys, and snake oil to cure what ails us. However, beyond the rah-rah and kumbaya, there IS INDEED a shift going on around us. The shift is … Read More»
Kickstarting your Social CRM Initiative: 5 Fundamentals and 5 Immediate Opportunities
Let's "do" this Social CRM thing. Ready.... Go!!!!! You're right. It's not that easy. It's not a panacea, and like all of it's predecessors (Contact Management, SFA, CRM, etc.), there will be absolutely no benefit unless you understand what you are doing, why, and how you'll measure success. I … Read More»
The Evolution of Customer Acquisition at CRM Evolution #CRMe10
Last week, I had the privilege of attending and speaking at the CRM Evolution Conference at the New York Marriott Marquis. It was a great couple of days. Big hats off to Paul Greenberg, David Myron, the rest of the team at Information Today, and the unsung heroes that race around behind the scenes … Read More»
Social Business: May I try and simplify this?
Business is about creating value, and reaping a return from that creation. People (and/or groups of people) are responsible for: (1) Evaluating value offerings (2) Making decisions to exchange value with other people (and/or groups of people) for equal or greater value Social media is a … Read More»
The Ultimate Social CRM Resource Guide – 1st Edition
Yesterday morning at Gartner's CRM conference, it was said that Social CRM will be a $1 Billion market by 2011. (That's right around the corner folks). All of a sudden, there is a lot of noise in the marketplace about Social CRM. In a sure sign that Social CRM is racing towards the mainstream, … Read More»
In pursuit of True Relationship Value
Relationships. How do we measure the value of a relationship? It's not an easy question to answer. Customer Relationships. How do we measure the value of customer relationships? We have an answer. But I think it's the wrong one, or at the very least an incomplete one. If we were all in a room … Read More»
- « Previous Page
- 1
- …
- 10
- 11
- 12
- 13
- 14
- …
- 19
- Next Page »