The changing face of Marketing
As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve. Prospects continually seek to find and pull valuable information and content without wanting to give up much in exchange. How do marketer's respond? The … Read More»
Circles: The Real Driver behind Social Business
We were all born into a circle. At one time in human history, our circle never extended beyond our family. The circles then extended to our tribe, and then our village. Circles then extended outward. They were drawn around common languages, common religious beliefs, and then nation states. Advances … Read More»
Three New Required Roles for your company: (#3) Media Mogul
Longer ago than I'd like to mention, I started a series called "Three New Required Roles for your company". As the business landscape changes, shifts in business models and design require new roles and adjustments to traditional thinking. New opportunities emerge, and businesses who understand the … Read More»
March Madness: Timeless Business Lessons from the Greatest Coach of All Time
The Final Four tips off tomorrow to determine who will play in the NCAA Men's National Championship Game. Every March, 65 basketball teams are given an admission ticket for a chance to play their way into a dream - competing for a National Championship. It's my favorite time of year. It's a time … Read More»
Three New Required Roles for your company: (#2) Social Anthropologist
In the first post of this series, we talked about listening for what people are saying about you, your brand, your market, your products and services, or market needs that your organization has an answer for. I intentionally didn't dig into all the things you can do with that data - some are passive … Read More»
The State of Social CRM: 6 Takeaways from #SCRMSummit
One of the worst snowstorms in the history of our Nation's capital, the most flight cancellations since 9/11 (almost 6,000), and the closure and inaccessibility of a pre-booked venue were the circumstances surrounding BPT Partner's Social CRM Certification Training, better known to the Twittersphere … Read More»
Three New Required Roles for your company (#1): CIA Operative
You might be thinking you landed on the wrong blog or be asking yourself "What does this have to do with CRM? Now this Brian guy is telling me that I need to hire a CIA Operative? I'm moving on. I've got real business to tend to. " Wait! Yes, you do...have real business to tend to, and this will … Read More»
My contribution to the #MonTwit experiment: What I've discovered about Twitter
My Introduction to Twitter I first heard of Twitter back in early to mid 2007. Here's what it looked like then. I looked at the homepage and studied it curiously. "What am I doing? I thought to myself...well, surfing the internet. I'm not sure what value sharing that adds to anyone. And who's … Read More»
The 5 Stages of Customer Acquisition for the Social Business (Part 3)
This is the third and final of a three part post. We've been talking about the AIPEE Pyramid over the past couple of weeks. I haven't embedded the full image of the AIPEE Pyramid on this post, but if you'd like to take another look, you can click here to have it open in a new window, or review Post … Read More»
The 5 Stages of Customer Acquisition for the Social Business (Part 2)
This is the second of a three part post. In post 1, I introduced the AIPEE pyramid, talked briefly about what it was and what it wasn't, and pointed our attention to R Value Exchange (the circled blue R under Interaction Medium) - which represents our target destination when participating socially … Read More»
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