Social CRM: Use it and Implement it properly
Michael Maoz at Gartner shares with us in his blog post Social CRM: Made for the Cloud, AND Requires care/feeding a good reminder that any technology, whether social networks, crm systems, or your iPhone is only as good as the strategy and execution behind it. As we collectively race to harness, … Read More»
Avoid 3 Roads to CRM Disaster
Rich Cook, in his article below,reminds us that CRM is largely about strategy, people, and processes. With a CRM implementation, there are a ton of moving parts to measure and keep track of. Making sure that you are attending to the 3 items below will give you a great shot at success, and most … Read More»
Six (wait, Seven) Questions Every Company Should be asking themselves now related to Social Media
Guido Oswald, in his blog post, Are Facebook and Twitter just new channels? makes the assertion that Facebook and Twitter might revolutionize CRM as we know it. I would argue that Social Networks are primarily another lead generation source, and is rapidly becoming THE MEDIUM by which customers … Read More»
Customer Retention in Tough Times
As we collectively try to gain visibility to what is happening in the marketplace, the following contains some good basic reminders of necessary requirements to survive in the marketplace today. I'd love to hear about how your company has implemented some of the ideas below and how that has helped … Read More»
Survey Results: Social Media and B2B Selling
The buzz about Social Media and Social CRM abound, but more and more people are begininng to evaluate the effectiveness of investing in Social Media With the help of the TAS Group, Dave Stein and his company ES Research Group just completed a very interesting study–"The New Social Media: Do They … Read More»
Just 100 Days away from Customer Lifecycle Management | Graham Hill, Customers & More
Graham Hill presents a great framework for rolling out a Customer Lifecycle Management initiative. In the sea of opportunity and moving parts, the ability to execute the delivery of a focused project plan is key if you are to realize the unlocked potential that exists within your existing and future … Read More»
Risk Proof your CRM Initiative: The top reasons for CRM failure
William Band points out in his article the following results from a recent Forrester survey. I believe one of the key takeaways is that Business Process, People, and Strategy account for 67% of the problems associated with CRM initiatives. The technology is a certainly a component as it must enable … Read More»
2009 Top 15 Enterprise CRM Software Awards
ISM Top 15 CRM Enterprise Winners (+) * Amdocs CRM CES v. 7.5.2 – Amdocs Limited * CDC Pivotal CRM v. 6.0 – CDC Software * C2 CRM v. 8.6 – Clear C2, Inc. * Consona CRM – Consona Corporation * Firstwave CRM v. 4.1 – Firstwave Technologies, Inc. * Infor CRM – Infor Global Solutions * CMS v. … Read More»
2009 Top 15 CRM Awards for Small to Mid Sized Businesses
ISM Top 15 CRM SMB Winners * Ardexus MODE v. 6.1 – Ardexus, Inc. * Powertrak v. 9.0 – Axonom, Inc. * C2 CRM v. 8.6 – Clear C2, Inc. * Goldmine Enterprise Edition 6.05 – FrontRange Solutions, Inc. * Salesplace 2008.6.1. – Interchange Solutions * Maximizer CRM 10.5 – Maximizer Software Inc. * … Read More»
Investigating CRM Solutions? Start with Strategic Planning
It is easy to get caught up in the CRM selection process before you even really know what you are looking for. The good folks over at Effective CRM have put together a good primer on how to approach a CRM initiative. The strategic planning process for CRM is about creating better long term … Read More»
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