Boost ROI on your CRM implementation
A good article related to the importance of user adoption in order to achieve success during your CRM implementation. The best laid strategy won't work if you don't have user acceptance, and simply saying "They'll use it because I will make them" many times doesn't work as well as planned. CRM … Read More»
Are you afraid of RISK – or are you thriving in this marketplace?
A great article by Martha Rogers related to the great opportunity that exists for those who are willing to take measured, calculated risks in the current marketplace. I know of several companies who are seizing the opportunity of a marketplace frozen in uncertainty to grab market share, retrench … Read More»
Open Source CRM: Is it the best choice for your company?
I'll have the chance to share many more thoughts on this soon, but wanted to share a good article written by Pam Baker, and published over at InsideCRM. Here are some excertps: No One Has Ever Saved His Way to Good CRM Such savings in today's bleak economy cannot be ignored. But neither can … Read More»
CRM—It’s Not About The Software
This sums up a lot of conversation, blog posts, interactions, and opinions. At the end of the day... CRM Is About Humans, Not Software Several months ago I read an article in CRM magazine by CRM expert Barton Goldenberg. In it he said that CRM is 40% "human," 40% process, and 20% technology. I … Read More»
Social computing set to impact CRM – 25 Feb 2009
How are you integrating social networking/selling into your CRM initiatives? More than half of companies are likely to establish online communities to help them with their CRM initiatives by next year, but poor management may cause many of these projects to backfire. According to a new report from … Read More»
The Top 10 Open-Source CRM Solutions according to Inside CRM
Open-source software is not for businesses who want out-of-the-box complete applications, but it makes sense for companies that want to tailor every aspect of the CRM experience from the ground up. CRM buyers might have very few choices were it not for open-source applications. The CRM field is … Read More»
Recession Strategies: Why it is important to invest in CRM Now
Should be a good one. I am planning on attending Date: Thursday, April 2, 2009 Time: 2:00 PM EDT Duration: 60 minutes Smart companies know you can't save your way out of a recession. That said, with the economy struggling and not expected to improve for the foreseeable, businesses need to be … Read More»
Guest Blogger William Band: Six Trends That Will Drive CRM Decision-Making in 2009 – Think customers: The 1to1 Blog
In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester's latest research. Here's what I … Read More»
The Twitter Debate Continued – Is it Social CRM or Not?
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
Looking Forward: Social CRM Explained
A great introduction to Social CRM and how it differs from traditional CRM by Brent Leary Social CRM: Not your father's Customer Relationship Management … Read More»