The Digital Home of Brian Vellmure
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, roi, strategy
A good article related to the importance of user adoption in order to achieve success during your CRM implementation. The best laid strategy won't work if you don't have user acceptance, and simply saying "They'll use it because I will make them" many times doesn't work as well as planned. CRM … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, martharogers, recession, risk, strategy
A great article by Martha Rogers related to the great opportunity that exists for those who are willing to take measured, calculated risks in the current marketplace. I know of several companies who are seizing the opportunity of a marketplace frozen in uncertainty to grab market share, retrench … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, opensource, strategy
I'll have the chance to share many more thoughts on this soon, but wanted to share a good article written by Pam Baker, and published over at InsideCRM. Here are some excertps: No One Has Ever Saved His Way to Good CRM Such savings in today's bleak economy cannot be ignored. But neither can … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, strategy
This sums up a lot of conversation, blog posts, interactions, and opinions. At the end of the day... CRM Is About Humans, Not Software Several months ago I read an article in CRM magazine by CRM expert Barton Goldenberg. In it he said that CRM is 40% "human," 40% process, and 20% technology. I … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, social crm, social networking
How are you integrating social networking/selling into your CRM initiatives? More than half of companies are likely to establish online communities to help them with their CRM initiatives by next year, but poor management may cause many of these projects to backfire. According to a new report from … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, free crm, opensource
Open-source software is not for businesses who want out-of-the-box complete applications, but it makes sense for companies that want to tailor every aspect of the CRM experience from the ground up. CRM buyers might have very few choices were it not for open-source applications. The CRM field is … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, recession, strategy
Should be a good one. I am planning on attending Date: Thursday, April 2, 2009 Time: 2:00 PM EDT Duration: 60 minutes Smart companies know you can't save your way out of a recession. That said, with the economy struggling and not expected to improve for the foreseeable, businesses need to be … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, recession, social crm, strategy
In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester's latest research. Here's what I … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: briansolis, crm, crm 2.0, jeremiahowyang, paulgreenberg, social crm, social networking, twitter
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: brentleary, crm 2.0, social crm
A great introduction to Social CRM and how it differs from traditional CRM by Brent Leary Social CRM: Not your father's Customer Relationship Management … Read More»