Why Bother with Customer Centricity?
CRM Magazine asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is failing out of school", or "My spouse works too much", or "I can't make the mortgage payment". Oddly enough, all … Read More»
7 ideas to generate buzz with your existing customers
Guy Kawasaki recently did a couple of interview with Emanuel Rosen, author of national bestseller, "The Anatomy of Buzz", and the recently released "The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing". In the interview, Guy asks Emanuel for ideas for helping his online … Read More»
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
According to Global Faces and Networked Places, an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world's Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 'Member Communities' has … Read More»
Media turn to CRM to cut losses
More and more companies across industries are turning towards CRM in order to better understand their customer base, and provide them product and service offerings that provide an extremely high value proposition. Times like this provide the backdrop for the greatest need and delivery of innovation. … Read More»
The Limits of Customer Analytics in a Recession | CustomerThink – CRM, CEM & Social Media
Customer segmentation is a big issue as companies look deeper at their existing customer base, and as Graham points out, not only are companies needing to readjust their strategic initiatives and sometimes entire operational models, the data that they have in their database may not mean what it … Read More»
Getting Back to Segmentation Basics – Think customers: The 1to1 Blog
You've heard it a thousand times, but I'll say it again anyway: Customers today expect you to know who they are i.e. understand their specific needs and treat them accordingly e.g. communicate with relevance. During a session at the Gartner CRM Summit UK, Furkan Ocal, a manager with Peppers & … Read More»
The Key To Turning Strangers Into Customers | Guerrilla Marketing Blog
As we collectively try and maintain and grow our customer base, some key strategies implemented against a backdrop of the basic rules of human relations can go a long way: Keys To Remember: Good marketing is about building relationships. It's always about listening to what the customer wants and … Read More»
Customer Retention: The greatest opportunity to increase profitability in a recession
"The customer is the most important part of the production line" - W. EDWARDS DEMING In this newsletter, we will be talking about probably the biggest opportunity to increase your company's value in a recession, or in any market, for that matter. What is CRM? Most of you know that it stands … Read More»
Does Anyone Really Need CRM 2.0. A BIG NO! | CustomerThink
Click on the link below for a good conversation between some well respected industry veterans related to CRM 2.0, its evolution, and the part that technology does or doesn't play. Hi Paul Challenging as ever. Do we really NEED CRM 2.0? My answer is a BIG NO via Does Anyone Really Need CRM 2.0. A … Read More»
Zero Cost CRM Strategies
The following are some ideas to help you try and leverage your existing internal resources to improve profitability. I just returned from the Gartner CRM Summit in London. It was a wonderful event with a lot of innovative companies and in spite of the economy, a strong buzz around the idea of … Read More»