Toothpaste, toilet paper, white matter, and jam: Clues for better decision making
Several years ago, my wife and I ran out of toothpaste in a remote part of small Southeast Asian country. We spent half the day trying to find a place that carried a halfway recognizable form of packaged toothpaste. It was more of an adventure than you might imagine. We ultimately found one unopened … Read More»
Exploring new frontiers of real time customer feedback
This post is on behalf of the CIO Collaboration Network and Avaya Growing up, I spent much of my time playing competitive team sports. I played soccer, basketball, and (American) football. In each case, almost immediately after some level of effort, I knew how I had done. I got immediate feedback … Read More»
Optimizing the Full Spectrum of Customer Interactions
This post is on behalf of the CIO Collaboration Network and Avaya Last weekend I had the pleasure of introducing a movie for the first time to my 5 year old son - a movie that incidentally, I first saw when I was 5 years old. In it, an iconic message was communicated via a channel that … Read More»
The Digitization of Human Interactions: From Long Tail to Mass Disruption
Photo Credit: ceibs.edu "Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: Marketing and Innovation." - Peter Drucker Last week I had the pleasure of spending some time at Online Marketing Summit at the Hilton … Read More»
Trust: It matters (more than you think)
"Organizations are no longer built on force, but on trust" - Peter Drucker "Technique and technology are important, but adding trust is the issue of the decade" - Tom Peters "Mistrust doubles the cost of doing business" - Professor John Whitney, Columbia Business School "As you go to work, … Read More»
Six Things Customers Want
Often, when asked a question by media, existing customers, or prospective customers, I find myself answering with some version of "It depends." What's the biggest priority in 2012? Should we begin a Social CRM initiative? What's the first thing we should do? Which software solution should we … Read More»
Customer Relationship Innovation for the Emergent Social Business
Speaking at an event hosted by SugarCRM and IBM Social Business this week, I informally polled the audience. "How many of you are NOT on facebook?" No hands were raised. "How many of you have a twitter account?" Most of the room raised their hands. "LinkedIn?" Most of the room again raised … Read More»
In search of: A meaningful measure of Influence
Influence. It's a captivating word. It's an alluring word. We all want it, and we want to know others who have it. In high school, if you could get the "cool kids" to the party, the rest would follow. If the most famous and glamorous people in the world use it, like it, and talk about … Read More»
In an era of crisis & revolution, is your company the next target?
We are living in interesting times indeed. Geo-political revolutions, financial crises, economic uncertainty. Try as we might to ignore them, the fact is that the very fabric of capitalism is being re-evaluated, and perhaps even rewoven. What we have assumed and known for at least 150 years is at … Read More»
Networks, Signals, Reputation and Delight
The era of mass marketing, sales driven information gathering and sharing, and being "just good enough to win" is being shattered by the rapid emergence of a smart, networked, and increasingly demanding generation of empowered customers. In the fragmented and fast moving world of concepts, … Read More»
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