A primer on Social Media: Listen, Build, Engage, Share
If you are just familiarizing yourself with social media and how to leverage it in your organization, Becky Carroll on the 1to1 media blog does a nice job of summarizing the benefits of Social Media, and how companies can leverage tools like Facebook, Twitter, and LinkedIn. She does a nice job of … Read More»
1 to 1 Marketing's 2009 Voice of the Customer Survey Results
1 to 1 was kind enough to share the results of their 2009 Customer Survey. In this are some expected responses. Others are perhaps a little more surprising. At the end of the day, the results reinforce what we all know to be true. Over time, success in business is ALL ABOUT CUSTOMER … Read More»
Is it about the technology, or is it about transforming your business?
Richard Boardman makes a case in his blog post The CRM Consultant: Independent CRM consultants and their role outside CRM software selection.... that independent CRM consultants have an important role that is seldom recognized or valued. In making this point, he points out a number of common … Read More»
More on Social CRM: The evolution continues
Lots of conversation flying around about what Social CRM is, and what it isn't. If you use Twitter and/or friend feed, I encourage you to join the conversation at #scrm. Business and Sales have always been about relationships. People buy from people they like and from people who provide compelling … Read More»
Social CRM: Use it and Implement it properly
Michael Maoz at Gartner shares with us in his blog post Social CRM: Made for the Cloud, AND Requires care/feeding a good reminder that any technology, whether social networks, crm systems, or your iPhone is only as good as the strategy and execution behind it. As we collectively race to harness, … Read More»
Avoid 3 Roads to CRM Disaster
Rich Cook, in his article below,reminds us that CRM is largely about strategy, people, and processes. With a CRM implementation, there are a ton of moving parts to measure and keep track of. Making sure that you are attending to the 3 items below will give you a great shot at success, and most … Read More»
Customer Retention in Tough Times
As we collectively try to gain visibility to what is happening in the marketplace, the following contains some good basic reminders of necessary requirements to survive in the marketplace today. I'd love to hear about how your company has implemented some of the ideas below and how that has helped … Read More»
Survey Results: Social Media and B2B Selling
The buzz about Social Media and Social CRM abound, but more and more people are begininng to evaluate the effectiveness of investing in Social Media With the help of the TAS Group, Dave Stein and his company ES Research Group just completed a very interesting study–"The New Social Media: Do They … Read More»
Just 100 Days away from Customer Lifecycle Management | Graham Hill, Customers & More
Graham Hill presents a great framework for rolling out a Customer Lifecycle Management initiative. In the sea of opportunity and moving parts, the ability to execute the delivery of a focused project plan is key if you are to realize the unlocked potential that exists within your existing and future … Read More»
Risk Proof your CRM Initiative: The top reasons for CRM failure
William Band points out in his article the following results from a recent Forrester survey. I believe one of the key takeaways is that Business Process, People, and Strategy account for 67% of the problems associated with CRM initiatives. The technology is a certainly a component as it must enable … Read More»
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