Location Revisited: Marketing’s cornerstone takes on a new paradigm
Location, location, location. The concept immediately brings back to mind college marketing classes and textbooks; clear lessons from industrial age distribution models. The focus has slowly faded away, however, over the past couple of decades with the invention and growth of a digitally … Read More»
The era of asking great questions
I’ll never forget meeting some people in a remote village of Laos (Southeast Asia) a few years ago. The village had no electricity. Not only was it a journey across culture and geography, but a journey back in time. Our translator helped us to ask about how they lived. They told us how they farmed, … Read More»
When our Neurons are Connected to the Net
Not too long ago, I was having a casual but meaningful digital conversation with a couple of gentlemen that I respect. They both have large networks, good street cred, and active digital profiles. I asked the question: "Who are the top 3 people you respect in "the space"? The response from one … Read More»
What will CRM look like over the next 5 years? Software Advice Interview Highlights
Ashley Verrill – a expert with CRM reviewer SoftwareAdvice.com – interviewed me recently for the second edition of CRM's Next 5 in 5. This report was an update from predictions five of my industry cohorts made about technologies that will change CRM in the next five years. Special thanks to Ashley … Read More»
What REALLY Matters Now? Beware of “Outlier Amplifiers”
Social Media, Big Data, Marketing Automation, and Mobile are the only things that matter now, and all the "cool kids" are heavily investing in gamification and customer experience initiatives. Of course none of the above are true, but if we are to believe the media around us, you'd think that if … Read More»
Rapid digital innovation fueling vast complexity and opportunity for customer experience executives
I was recently invited to keynote a series of executive events hosted by NICE Systems. For those unaware, NICE serves over 25,000 organizations in the enterprise and security sectors, representing a variety of sizes and industries in more than 150 countries, and including over 80 of the Fortune 100 … Read More»
The truly networked world we still can’t quite grasp
This post is on behalf of the CIO Collaboration Network and Avaya As the world races to connect, share, interact, and learn, new pathways are opening up for value to be created along the way. Parallel to these connections happening, the lines between information, people, and things are blurring. … Read More»
Just press the easy button
"To trace something unknown back to something known is alleviating, soothing, gratifying and gives moreover a feeling of power. Danger, disquiet, anxiety attend the unknown – the first instinct is to eliminate these distressing states. First principle: any explanation is better than none…" – … Read More»
And then there was One
And then there was one. From a competitive standpoint, this phrase conjures up images of one champion left among the many fallen. One champion bold enough, strong enough, and resilient enough to outlast everyone else. The immortal words of Hall of Fame Green Bay Packers coach Vince Lombardi … Read More»
Seizing Opportunity in a Hyper-Dynamic Environment
This post is on behalf of the CIO Collaboration Network and Avaya Did you know that in the past 3 years, we've seen: Encyclopedia Brittanica go out of print after 244 years Newspaper Ad Revenue surpassed by Internet Advertising after 305 years Number of Landlines surpassed by Mobile … Read More»
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