Technology’s role in value creation and growth
Do you want to retain/increase your value? Do that which cannot be codified. Do you want to grow? Leverage technology to automate everything that can be codified. … Read More»
Mindspark: The lurking question at the core of everyone we interact with
Regardless of what segment they fall into, deep down at the core of their being, your customers, your employees, your peers, your execs, your partners, your prospects (and all those in your personal life) all are asking one question. "Do I matter?". It drives a significant amount of their … Read More»
Mindspark: The sharing economy in just over a tweet
Personally, the term 'sharing economy' implies that there are no transactions happening. But that's not what the reality is. The Sharing Economy is the movement towards better allocation of collective material surpluses due to democratized exchange mechanisms. We see this movement currently … Read More»
How to write copy that goes viral: Advice from Seth Godin
Seth Godin does a phenomenal job of providing insights. Below is something he wrote that I wish I did, but I'll be saving this and committing it to memory. In many ways, it's marketing 101, but the clarity with which it's presented is something every marketer can benefit from From Seth's … Read More»
Is the customer always right?
If we truly believe in customer “relationships”, then the concept that the customer is always right is unfortunately flawed, because very few people are ALWAYS right. Customers can be irrational, selfish, irresponsible, and even unprofitable. As in any relationship, sometimes there is … Read More»
And then there was One
And then there was one. From a competitive standpoint, this phrase conjures up images of one champion left among the many fallen. One champion bold enough, strong enough, and resilient enough to outlast everyone else. The immortal words of Hall of Fame Green Bay Packers coach Vince Lombardi … Read More»
The Passionate Vagabond vs. The Purpose Driven Journeyman
The passionate vagabond just goes. He or she may have enough money for a flight, a few meals, and a couple of night's accommodations. They don't know exactly where they're heading, the details of how they're going to get there, but they're fueled by a belief and a passion that blows the door off of … Read More»
What do you mean you don’t have the data?!?!?
If you don't have the data. then you can't have the right information. If you don't have the right information, you can't derive any meaningful insights from it. If you don't derive any meaningful insights, you can't create a competitive strategy. If you can't create a competitive strategy, … Read More»
Potential
What is potential? Most often, you hear it in a positive spin. A speculative evaluator mentions that a person, a project, an idea has potential. One of the best and most poignant definitions I ever heard was that potential was simply unused talent. When a former client and business … Read More»
Headlines
When I mention headlines, you likely think of newspaper or magazine articles, but in a fast paced moving world, where we are constantly inundated with people, messages, signs, and interruptions competing for your attention, the headline is all we have time for. It determines whether we'll pay … Read More»