More on Social CRM: The evolution continues
Lots of conversation flying around about what Social CRM is, and what it isn't. If you use Twitter and/or friend feed, I encourage you to join the conversation at #scrm. Business and Sales have always been about relationships. People buy from people they like and from people who provide compelling … Read More»
Six (wait, Seven) Questions Every Company Should be asking themselves now related to Social Media
Guido Oswald, in his blog post, Are Facebook and Twitter just new channels? makes the assertion that Facebook and Twitter might revolutionize CRM as we know it. I would argue that Social Networks are primarily another lead generation source, and is rapidly becoming THE MEDIUM by which customers … Read More»
Social computing set to impact CRM – 25 Feb 2009
How are you integrating social networking/selling into your CRM initiatives? More than half of companies are likely to establish online communities to help them with their CRM initiatives by next year, but poor management may cause many of these projects to backfire. According to a new report from … Read More»
Guest Blogger William Band: Six Trends That Will Drive CRM Decision-Making in 2009 – Think customers: The 1to1 Blog
In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester's latest research. Here's what I … Read More»
The Twitter Debate Continued – Is it Social CRM or Not?
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
Looking Forward: Social CRM Explained
A great introduction to Social CRM and how it differs from traditional CRM by Brent Leary Social CRM: Not your father's Customer Relationship Management … Read More»
Does Anyone Really Need CRM 2.0. A BIG NO! | CustomerThink
Click on the link below for a good conversation between some well respected industry veterans related to CRM 2.0, its evolution, and the part that technology does or doesn't play. Hi Paul Challenging as ever. Do we really NEED CRM 2.0? My answer is a BIG NO via Does Anyone Really Need CRM 2.0. A … Read More»
CRM 1.0 vs CRM 2.0 – How does your company stack up?
Paul Greenberg, in evaluating whether we truly have CRM 2.0 yet, provides a great distinction between CRM 1.0 and the movement of Social CRM/CRM 2.0 that is currently taking place. CRM 1.0 strategy was operational and tactical but was at its core a strategy for actually managing corporate … Read More»