The Digital Home of Brian Vellmure
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, facebook, linkedin, social crm, social networking, twitter
Lots of conversation flying around about what Social CRM is, and what it isn't. If you use Twitter and/or friend feed, I encourage you to join the conversation at #scrm. Business and Sales have always been about relationships. People buy from people they like and from people who provide compelling … Read More»
Author:Brian Vellmure
Categories: All Posts, Social Business Tags: crm, crm 2.0, customer acquisition, social crm, social networking, strategy
Guido Oswald, in his blog post, Are Facebook and Twitter just new channels? makes the assertion that Facebook and Twitter might revolutionize CRM as we know it. I would argue that Social Networks are primarily another lead generation source, and is rapidly becoming THE MEDIUM by which customers … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, social crm, social networking
How are you integrating social networking/selling into your CRM initiatives? More than half of companies are likely to establish online communities to help them with their CRM initiatives by next year, but poor management may cause many of these projects to backfire. According to a new report from … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, recession, social crm, strategy
In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester's latest research. Here's what I … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: briansolis, crm, crm 2.0, jeremiahowyang, paulgreenberg, social crm, social networking, twitter
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: brentleary, crm 2.0, social crm
A great introduction to Social CRM and how it differs from traditional CRM by Brent Leary Social CRM: Not your father's Customer Relationship Management … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, social crm, strategy
Click on the link below for a good conversation between some well respected industry veterans related to CRM 2.0, its evolution, and the part that technology does or doesn't play. Hi Paul Challenging as ever. Do we really NEED CRM 2.0? My answer is a BIG NO via Does Anyone Really Need CRM 2.0. A … Read More»
Author:Brian Vellmure
Categories: All Posts, Finding, Acquiring, and Delighting Customers Tags: crm, crm 2.0, social crm
Paul Greenberg, in evaluating whether we truly have CRM 2.0 yet, provides a great distinction between CRM 1.0 and the movement of Social CRM/CRM 2.0 that is currently taking place. CRM 1.0 strategy was operational and tactical but was at its core a strategy for actually managing corporate … Read More»