It’s a 2.0 World – Part One: A recap of the Sales 2.0 conference
It's a 2.0 world. Everywhere I look, there's either a 2.0 on the end of a word, or social at the start of it. Hype and hyperbole bombard us with new shiny toys, and snake oil to cure what ails us. However, beyond the rah-rah and kumbaya, there IS INDEED a shift going on around us. The shift is … Read More»
In pursuit of True Relationship Value
Relationships. How do we measure the value of a relationship? It's not an easy question to answer. Customer Relationships. How do we measure the value of customer relationships? We have an answer. But I think it's the wrong one, or at the very least an incomplete one. If we were all in a room … Read More»
The changing face of Marketing
As the social web evolves and we collectively turn off our ears to unidirectional ads and messaging, the face of marketing continues to evolve. Prospects continually seek to find and pull valuable information and content without wanting to give up much in exchange. How do marketer's respond? The … Read More»
March Madness: Timeless Business Lessons from the Greatest Coach of All Time
The Final Four tips off tomorrow to determine who will play in the NCAA Men's National Championship Game. Every March, 65 basketball teams are given an admission ticket for a chance to play their way into a dream - competing for a National Championship. It's my favorite time of year. It's a time … Read More»
Three New Required Roles for your company: (#2) Social Anthropologist
In the first post of this series, we talked about listening for what people are saying about you, your brand, your market, your products and services, or market needs that your organization has an answer for. I intentionally didn't dig into all the things you can do with that data - some are passive … Read More»
The 5 Stages of Customer Acquisition for the Social Business (Part 2)
This is the second of a three part post. In post 1, I introduced the AIPEE pyramid, talked briefly about what it was and what it wasn't, and pointed our attention to R Value Exchange (the circled blue R under Interaction Medium) - which represents our target destination when participating socially … Read More»
The 5 Stages of Customer Acquisition for the Social Business (Part I)
This is the first of a Three Part Post. "The purpose of a business is to create and keep customers." -- Theodore Levitt So then, the next logical question is how do we create customers? And once we get them, how can we keep them? While keeping them engaged and developing them into advocates is … Read More»
Social CRM: The #SCRM Accidental Community Roundtable Conversation
Brent Leary, creator of the #scrm hashtag on Twitter and well respected author and speaker, recently invited me to participate in a round table discussion on Social CRM alongside 3 very insightful thought leaders and experts in the field; Prem Kumar Aparanji, Mitch Lieberman, and Esteban Kolsky. If … Read More»
One Secret for CRM Success: Understanding the heart, mind, and soul of a sales person
"Anything that helps me sell more effectively, I will employ, but not at the expense of ineffectiveness" - Mike Muhney Last week, I had the opportunity to have one of many conversations with industry pioneer Mike Muhney, co-founder of ACT! Software, and the sales person's advocate in the … Read More»
So how big is this Social CRM thing going to be?
2009 has seen the rise of Social CRM. People are actually proactively searching for the term on Google. Recent CRM industry gatherings; the CRM Evolution conference and Gartner's CRM Summit, have given way to an avalanche of coverage and discussion of Social CRM. CRM Magazine’s recent awards … Read More»
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