CRM Magazine Announces 2009 CRM Market Awards (Social CRM gaining ground)
This morning, CRM Magazine released their 2009 CRM Market Awards to be announced at the CRM Evolution Conference. Somewhat surprising recipients appear in the area of Rising Stars include Google, Facebook, Lithium Technologies, and Visible Technologies - internet and social media platforms. In … Read More»
Paul Greenberg, Brent Leary, and Bill Band discuss Social CRM with 1to1 Media
If you have the time, the videos below provide a great chance to listen to 3 industry experts discuss Social CRM. [youtube=http://www.youtube.com/watch?v=J3IlpUmnH2s&hl=en&fs=1&] [youtube=http://www.youtube.com/watch?v=sche5aVXKdo&hl=en&fs=1&] … Read More»
The Challenge with CRM Initiatives
John Moore, on his recent blog post, Why aren't you using your CRM system more? has facilitated a meaningful conversation which has triggered some very productive dialogue related to CRM, what it is, and why companies haven't had more success. This thread confirms what I have suspected for quite a … Read More»
CRM and Social CRM Articles, Blogs, and Resources (week of June 22)
CRM Driving CRM Effectiveness in a Recession (by Oracle) Has the CRM Industry Become Redundant? - Dick Lee, High-Yield Methods, CustomerThink.com How the Recession Increases Customer Centricity - Graham Hill, Customers & More CustomerThink.com Co-creating Experiences Fit for Customers - … Read More»
Traditional CRM vs Social CRM: Expanded
Brent Leary, widely recognized expert on Social CRM, does a great job of summarizing the difference between Traditional CRM and Social CRM in the Inc. magazine Article below. I've added some of my additional thoughts. Traditional CRM vs. Social CRM By Brent Leary Traditional customer relationship … Read More»
Leverage the Value Equation and CRM to thrive in any economy
Graham Hill presents some great points, and sage wisdom in his post "Six Proven Rules to Beat the Recession". I would contend that his advice is at the core of success in business, and just becomes more clearly defined when businesses are forced to be aggressively and desperately focused in a more … Read More»
Is it about the technology, or is it about transforming your business?
Richard Boardman makes a case in his blog post The CRM Consultant: Independent CRM consultants and their role outside CRM software selection.... that independent CRM consultants have an important role that is seldom recognized or valued. In making this point, he points out a number of common … Read More»
More on Social CRM: The evolution continues
Lots of conversation flying around about what Social CRM is, and what it isn't. If you use Twitter and/or friend feed, I encourage you to join the conversation at #scrm. Business and Sales have always been about relationships. People buy from people they like and from people who provide compelling … Read More»
Avoid 3 Roads to CRM Disaster
Rich Cook, in his article below,reminds us that CRM is largely about strategy, people, and processes. With a CRM implementation, there are a ton of moving parts to measure and keep track of. Making sure that you are attending to the 3 items below will give you a great shot at success, and most … Read More»
Six (wait, Seven) Questions Every Company Should be asking themselves now related to Social Media
Guido Oswald, in his blog post, Are Facebook and Twitter just new channels? makes the assertion that Facebook and Twitter might revolutionize CRM as we know it. I would argue that Social Networks are primarily another lead generation source, and is rapidly becoming THE MEDIUM by which customers … Read More»
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