The Top 10 Open-Source CRM Solutions according to Inside CRM
Open-source software is not for businesses who want out-of-the-box complete applications, but it makes sense for companies that want to tailor every aspect of the CRM experience from the ground up. CRM buyers might have very few choices were it not for open-source applications. The CRM field is … Read More»
Recession Strategies: Why it is important to invest in CRM Now
Should be a good one. I am planning on attending Date: Thursday, April 2, 2009 Time: 2:00 PM EDT Duration: 60 minutes Smart companies know you can't save your way out of a recession. That said, with the economy struggling and not expected to improve for the foreseeable, businesses need to be … Read More»
Guest Blogger William Band: Six Trends That Will Drive CRM Decision-Making in 2009 – Think customers: The 1to1 Blog
In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester's latest research. Here's what I … Read More»
The Twitter Debate Continued – Is it Social CRM or Not?
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
Why Bother with Customer Centricity?
CRM Magazine asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is failing out of school", or "My spouse works too much", or "I can't make the mortgage payment". Oddly enough, all … Read More»
Media turn to CRM to cut losses
More and more companies across industries are turning towards CRM in order to better understand their customer base, and provide them product and service offerings that provide an extremely high value proposition. Times like this provide the backdrop for the greatest need and delivery of innovation. … Read More»
The Limits of Customer Analytics in a Recession | CustomerThink – CRM, CEM & Social Media
Customer segmentation is a big issue as companies look deeper at their existing customer base, and as Graham points out, not only are companies needing to readjust their strategic initiatives and sometimes entire operational models, the data that they have in their database may not mean what it … Read More»
Getting Back to Segmentation Basics – Think customers: The 1to1 Blog
You've heard it a thousand times, but I'll say it again anyway: Customers today expect you to know who they are i.e. understand their specific needs and treat them accordingly e.g. communicate with relevance. During a session at the Gartner CRM Summit UK, Furkan Ocal, a manager with Peppers & … Read More»
The Key To Turning Strangers Into Customers | Guerrilla Marketing Blog
As we collectively try and maintain and grow our customer base, some key strategies implemented against a backdrop of the basic rules of human relations can go a long way: Keys To Remember: Good marketing is about building relationships. It's always about listening to what the customer wants and … Read More»
Customer Retention: The greatest opportunity to increase profitability in a recession
"The customer is the most important part of the production line" - W. EDWARDS DEMING In this newsletter, we will be talking about probably the biggest opportunity to increase your company's value in a recession, or in any market, for that matter. What is CRM? Most of you know that it stands … Read More»
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