Driving Customer Advocacy in a Social World: Reflections from #SocialShakeUp
We tapped on the window of a disinterested taxi driver and asked if he would take us to the stadium. He gave us “the tightlip”, and slowly accommodated us by opening each of the four doors. When asked how long it would take to get there, his thickly accented, Eeyore-like response was simply “We’ll … Read More»
The New (Social) Customer Advocate
Over the past few months, the #scrm Accidental Community has had several conversations about who should "own" social media and Social CRM within an organization. Though we've had a lot of productive conversation, I believe we've collectively come to the conclusion that there is no definitive answer … Read More»