Orange County Customer Experience Awards: Part 1
Over the course of the past couple weeks, I have been impressed by some local firms providing an exceptional customer experience. I'd like to highlight some of them over the next few weeks, and have thus begun the Orange County Customer Experience Awards. By the way, if you've recently had a great … Read More»
Leverage the Value Equation and CRM to thrive in any economy
Graham Hill presents some great points, and sage wisdom in his post "Six Proven Rules to Beat the Recession". I would contend that his advice is at the core of success in business, and just becomes more clearly defined when businesses are forced to be aggressively and desperately focused in a more … Read More»
A primer on Social Media: Listen, Build, Engage, Share
If you are just familiarizing yourself with social media and how to leverage it in your organization, Becky Carroll on the 1to1 media blog does a nice job of summarizing the benefits of Social Media, and how companies can leverage tools like Facebook, Twitter, and LinkedIn. She does a nice job of … Read More»
1 to 1 Marketing's 2009 Voice of the Customer Survey Results
1 to 1 was kind enough to share the results of their 2009 Customer Survey. In this are some expected responses. Others are perhaps a little more surprising. At the end of the day, the results reinforce what we all know to be true. Over time, success in business is ALL ABOUT CUSTOMER … Read More»