A primer on Social Media: Listen, Build, Engage, Share
If you are just familiarizing yourself with social media and how to leverage it in your organization, Becky Carroll on the 1to1 media blog does a nice job of summarizing the benefits of Social Media, and how companies can leverage tools like Facebook, Twitter, and LinkedIn. She does a nice job of … Read More»
1 to 1 Marketing's 2009 Voice of the Customer Survey Results
1 to 1 was kind enough to share the results of their 2009 Customer Survey. In this are some expected responses. Others are perhaps a little more surprising. At the end of the day, the results reinforce what we all know to be true. Over time, success in business is ALL ABOUT CUSTOMER … Read More»
Customer Retention in Tough Times
As we collectively try to gain visibility to what is happening in the marketplace, the following contains some good basic reminders of necessary requirements to survive in the marketplace today. I'd love to hear about how your company has implemented some of the ideas below and how that has helped … Read More»
Just 100 Days away from Customer Lifecycle Management | Graham Hill, Customers & More
Graham Hill presents a great framework for rolling out a Customer Lifecycle Management initiative. In the sea of opportunity and moving parts, the ability to execute the delivery of a focused project plan is key if you are to realize the unlocked potential that exists within your existing and future … Read More»
Why Bother with Customer Centricity?
CRM Magazine asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is failing out of school", or "My spouse works too much", or "I can't make the mortgage payment". Oddly enough, all … Read More»
The Limits of Customer Analytics in a Recession | CustomerThink – CRM, CEM & Social Media
Customer segmentation is a big issue as companies look deeper at their existing customer base, and as Graham points out, not only are companies needing to readjust their strategic initiatives and sometimes entire operational models, the data that they have in their database may not mean what it … Read More»
Getting Back to Segmentation Basics – Think customers: The 1to1 Blog
You've heard it a thousand times, but I'll say it again anyway: Customers today expect you to know who they are i.e. understand their specific needs and treat them accordingly e.g. communicate with relevance. During a session at the Gartner CRM Summit UK, Furkan Ocal, a manager with Peppers & … Read More»
The Key To Turning Strangers Into Customers | Guerrilla Marketing Blog
As we collectively try and maintain and grow our customer base, some key strategies implemented against a backdrop of the basic rules of human relations can go a long way: Keys To Remember: Good marketing is about building relationships. It's always about listening to what the customer wants and … Read More»
Customer Retention: The greatest opportunity to increase profitability in a recession
"The customer is the most important part of the production line" - W. EDWARDS DEMING In this newsletter, we will be talking about probably the biggest opportunity to increase your company's value in a recession, or in any market, for that matter. What is CRM? Most of you know that it stands … Read More»