One Secret for CRM Success: Understanding the heart, mind, and soul of a sales person
"Anything that helps me sell more effectively, I will employ, but not at the expense of ineffectiveness" - Mike Muhney Last week, I had the opportunity to have one of many conversations with industry pioneer Mike Muhney, co-founder of ACT! Software, and the sales person's advocate in the … Read More»
The Challenge with CRM Initiatives
John Moore, on his recent blog post, Why aren't you using your CRM system more? has facilitated a meaningful conversation which has triggered some very productive dialogue related to CRM, what it is, and why companies haven't had more success. This thread confirms what I have suspected for quite a … Read More»
Risk Proof your CRM Initiative: The top reasons for CRM failure
William Band points out in his article the following results from a recent Forrester survey. I believe one of the key takeaways is that Business Process, People, and Strategy account for 67% of the problems associated with CRM initiatives. The technology is a certainly a component as it must enable … Read More»