In pursuit of True Relationship Value
Relationships. How do we measure the value of a relationship? It's not an easy question to answer. Customer Relationships. How do we measure the value of customer relationships? We have an answer. But I think it's the wrong one, or at the very least an incomplete one. If we were all in a room … Read More»
The Limits of Customer Analytics in a Recession | CustomerThink – CRM, CEM & Social Media
Customer segmentation is a big issue as companies look deeper at their existing customer base, and as Graham points out, not only are companies needing to readjust their strategic initiatives and sometimes entire operational models, the data that they have in their database may not mean what it … Read More»
Getting Back to Segmentation Basics – Think customers: The 1to1 Blog
You've heard it a thousand times, but I'll say it again anyway: Customers today expect you to know who they are i.e. understand their specific needs and treat them accordingly e.g. communicate with relevance. During a session at the Gartner CRM Summit UK, Furkan Ocal, a manager with Peppers & … Read More»