Paul Greenberg, Brent Leary, and Bill Band discuss Social CRM with 1to1 Media
If you have the time, the videos below provide a great chance to listen to 3 industry experts discuss Social CRM. [youtube=http://www.youtube.com/watch?v=J3IlpUmnH2s&hl=en&fs=1&] [youtube=http://www.youtube.com/watch?v=sche5aVXKdo&hl=en&fs=1&] … Read More»
Unleashing the value of Social CRM: Where to find the biggest return
Social CRM is gaining traction quickly. I would argue it continues to gain ground at a dizzying pace. If you are new to the term, or are still getting up to speed, please check out the articles here to provide yourself with a little background. The Social CRM community has identified 4 primary key … Read More»
If you are remotely interested in Social CRM (formerly known as CRM 2.0)…
then be sure to check out the post by Paul Greenberg Time to put a stake in the ground on Social CRM. The comments are equally valuable to the discussion. … Read More»
CRM and Social CRM Articles, Blogs, and Resources (week of June 22)
CRM Driving CRM Effectiveness in a Recession (by Oracle) Has the CRM Industry Become Redundant? - Dick Lee, High-Yield Methods, CustomerThink.com How the Recession Increases Customer Centricity - Graham Hill, Customers & More CustomerThink.com Co-creating Experiences Fit for Customers - … Read More»
Traditional CRM vs Social CRM: Expanded
Brent Leary, widely recognized expert on Social CRM, does a great job of summarizing the difference between Traditional CRM and Social CRM in the Inc. magazine Article below. I've added some of my additional thoughts. Traditional CRM vs. Social CRM By Brent Leary Traditional customer relationship … Read More»
Social CRM – CRM 2.0 – CRM using Social – The Integration of Social Media with Customer Relationship Management Systems?
Honestly guys, can we please get back to important issues beyond semantics? In case you missed it, a heated debate sprung up this week in the Twitter and Blogospheres, respectively. Read the following to get caught up to speed. Esteban Kolsky's Post Prem Kumar Aparanji's Post Rob Schneider's … Read More»
A primer on Social Media: Listen, Build, Engage, Share
If you are just familiarizing yourself with social media and how to leverage it in your organization, Becky Carroll on the 1to1 media blog does a nice job of summarizing the benefits of Social Media, and how companies can leverage tools like Facebook, Twitter, and LinkedIn. She does a nice job of … Read More»
More on Social CRM: The evolution continues
Lots of conversation flying around about what Social CRM is, and what it isn't. If you use Twitter and/or friend feed, I encourage you to join the conversation at #scrm. Business and Sales have always been about relationships. People buy from people they like and from people who provide compelling … Read More»
Social CRM: Use it and Implement it properly
Michael Maoz at Gartner shares with us in his blog post Social CRM: Made for the Cloud, AND Requires care/feeding a good reminder that any technology, whether social networks, crm systems, or your iPhone is only as good as the strategy and execution behind it. As we collectively race to harness, … Read More»
Six (wait, Seven) Questions Every Company Should be asking themselves now related to Social Media
Guido Oswald, in his blog post, Are Facebook and Twitter just new channels? makes the assertion that Facebook and Twitter might revolutionize CRM as we know it. I would argue that Social Networks are primarily another lead generation source, and is rapidly becoming THE MEDIUM by which customers … Read More»