Survey Results: Social Media and B2B Selling
The buzz about Social Media and Social CRM abound, but more and more people are begininng to evaluate the effectiveness of investing in Social Media With the help of the TAS Group, Dave Stein and his company ES Research Group just completed a very interesting study–"The New Social Media: Do They … Read More»
Social computing set to impact CRM – 25 Feb 2009
How are you integrating social networking/selling into your CRM initiatives? More than half of companies are likely to establish online communities to help them with their CRM initiatives by next year, but poor management may cause many of these projects to backfire. According to a new report from … Read More»
Guest Blogger William Band: Six Trends That Will Drive CRM Decision-Making in 2009 – Think customers: The 1to1 Blog
In light of the recent sudden and dramatic deterioration of the economic climate, what are the key developments driving CRM strategies and the adoption of enabling technologies now? I recently recorded a podcast summing-up my take on the situation, based on Forrester's latest research. Here's what I … Read More»
The Twitter Debate Continued – Is it Social CRM or Not?
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
Looking Forward: Social CRM Explained
A great introduction to Social CRM and how it differs from traditional CRM by Brent Leary Social CRM: Not your father's Customer Relationship Management … Read More»
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
According to Global Faces and Networked Places, an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world's Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 'Member Communities' has … Read More»
Does Anyone Really Need CRM 2.0. A BIG NO! | CustomerThink
Click on the link below for a good conversation between some well respected industry veterans related to CRM 2.0, its evolution, and the part that technology does or doesn't play. Hi Paul Challenging as ever. Do we really NEED CRM 2.0? My answer is a BIG NO via Does Anyone Really Need CRM 2.0. A … Read More»
CRM 1.0 vs CRM 2.0 – How does your company stack up?
Paul Greenberg, in evaluating whether we truly have CRM 2.0 yet, provides a great distinction between CRM 1.0 and the movement of Social CRM/CRM 2.0 that is currently taking place. CRM 1.0 strategy was operational and tactical but was at its core a strategy for actually managing corporate … Read More»
- « Previous Page
- 1
- …
- 3
- 4
- 5