The New (Social) Customer Advocate
Over the past few months, the #scrm Accidental Community has had several conversations about who should "own" social media and Social CRM within an organization. Though we've had a lot of productive conversation, I believe we've collectively come to the conclusion that there is no definitive answer … Read More»
So how big is this Social CRM thing going to be?
2009 has seen the rise of Social CRM. People are actually proactively searching for the term on Google. Recent CRM industry gatherings; the CRM Evolution conference and Gartner's CRM Summit, have given way to an avalanche of coverage and discussion of Social CRM. CRM Magazine’s recent awards … Read More»
Unleashing the value of Social CRM: Where to find the biggest return
Social CRM is gaining traction quickly. I would argue it continues to gain ground at a dizzying pace. If you are new to the term, or are still getting up to speed, please check out the articles here to provide yourself with a little background. The Social CRM community has identified 4 primary key … Read More»