Social computing set to impact CRM – 25 Feb 2009
How are you integrating social networking/selling into your CRM initiatives? More than half of companies are likely to establish online communities to help them with their CRM initiatives by next year, but poor management may cause many of these projects to backfire. According to a new report from … Read More»
The Twitter Debate Continued – Is it Social CRM or Not?
Social Media Influentials Jeremiah Owyang , Brian Solis, and Paul Greenberg weighed in today on what the future might hold for Twitter. I agree most with Paul's viewpoint. Conversations that happen across social media (including Twitter) could all be mapped into the defined intersections within … Read More»
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
According to Global Faces and Networked Places, an eye-opening research report just released by Nielsen BuzzMetrics, "Two-thirds of the world's Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 'Member Communities' has … Read More»
destinationCRM.com: The Tweet Is Mightier than the Sword
Still wrestling with how you can utilize Twitter to foster relationships with your customers? Check out the following article by Brent Leary: By Brent Leary Posted Mar 1, 2009 Can you imagine Edward Bulwer-Lytton's reaction to Twitter? Credited with the phrase "the pen is mightier than the sword" … Read More»
Managing Social Media's Expectations
Some key metrics on what to expect from Social Media: The key takeaway I found was something both Hester and David Rogers of Columbia Business School mentioned as standards for social media participation. They called it the 1/9/90 rule. With blogs, message forums, user-generated content, or other … Read More»
Speed, Trust, and the ROI of Relationships
A great article on leveraging the internet and social networking tools to meet and collaborate with those with whom you have a natural synergy. Our strengths, our networks, our skill sets are complimentary. As we talked we found that we're both saturation learners. We don't just take on a subject. … Read More»
CNN Shows the Power of Facebook
CNN Shows the Power of Facebook Anyone who watched CNN's coverage of the President's speech to Congress last night witnessed something that I believe companies will more readily leverage in 2009: the power of Facebook. For days leading up to the speech, CNN featured an area on its site asking … Read More»