The Anatomy of Growth: Five pillars to fuel dynamic growth in your organization
Running a successful business is hard. According to a recent survey, 59% of small business owners believe that it’s actually harder to do business today than it was 5 years ago. That number seems small to me. It’s no wonder. According the the 2011 SHIFT index, competitive intensity has doubled … Read More»
Triumph through the Blizzard: Conquering the unexpected
Last Saturday, my son played in his first flag football game. It was pouring rain. It was cold. It was awesome. Nervous and shivering at first, a little enthusiasm and the kids were loving it. It sparked a later conversation about whether I'd played in rain or snow. It was fun reliving the memories … Read More»
From Analog to Digital: Becoming the Most Valuable Node
Leaders face an increasingly complex challenge, or series of challenges. Many of them have spent their entire lives understanding how the world works; honing and perfecting their trade. Now, they are confronted daily with an onslaught of new buzzwords, acronyms, and technologies which … Read More»
Ascending towards the Social Business Summit
There's the Social Media Summit and the the Social Business Summit, the Social TV Summit, , and the Social Good Summit, but I'd like to present a different view on the Social Business Summit. In 1856, buzz grew as people first began to hear that the tallest peak in the world had been … Read More»
Location Revisited: Marketing’s cornerstone takes on a new paradigm
Location, location, location. The concept immediately brings back to mind college marketing classes and textbooks; clear lessons from industrial age distribution models. The focus has slowly faded away, however, over the past couple of decades with the invention and growth of a digitally … Read More»
Is the customer always right?
If we truly believe in customer “relationships”, then the concept that the customer is always right is unfortunately flawed, because very few people are ALWAYS right. Customers can be irrational, selfish, irresponsible, and even unprofitable. As in any relationship, sometimes there is … Read More»
Everybody’s talking about Customer Experience. Customers still not getting what they need.
Lots of executives, marketers, customer service folks say they work for a customer focused organization. They say they care about the customer experience. According to a myriad of research reports, blogs, tweets, podcasts, and whitepapers, I see an increased focused on customer focus, customer … Read More»
What REALLY Matters Now? Beware of “Outlier Amplifiers”
Social Media, Big Data, Marketing Automation, and Mobile are the only things that matter now, and all the "cool kids" are heavily investing in gamification and customer experience initiatives. Of course none of the above are true, but if we are to believe the media around us, you'd think that if … Read More»
Just press the easy button
"To trace something unknown back to something known is alleviating, soothing, gratifying and gives moreover a feeling of power. Danger, disquiet, anxiety attend the unknown – the first instinct is to eliminate these distressing states. First principle: any explanation is better than none…" – … Read More»
And then there was One
And then there was one. From a competitive standpoint, this phrase conjures up images of one champion left among the many fallen. One champion bold enough, strong enough, and resilient enough to outlast everyone else. The immortal words of Hall of Fame Green Bay Packers coach Vince Lombardi … Read More»
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