The 5 Stages of Customer Acquisition for the Social Business (Part 2)
This is the second of a three part post. In post 1, I introduced the AIPEE pyramid, talked briefly about what it was and what it wasn't, and pointed our attention to R Value Exchange (the circled blue R under Interaction Medium) - which represents our target destination when participating socially … Read More»
The New (Social) Customer Advocate
Over the past few months, the #scrm Accidental Community has had several conversations about who should "own" social media and Social CRM within an organization. Though we've had a lot of productive conversation, I believe we've collectively come to the conclusion that there is no definitive answer … Read More»
Unleashing the value of Social CRM: Where to find the biggest return
Social CRM is gaining traction quickly. I would argue it continues to gain ground at a dizzying pace. If you are new to the term, or are still getting up to speed, please check out the articles here to provide yourself with a little background. The Social CRM community has identified 4 primary key … Read More»
The Challenge with CRM Initiatives
John Moore, on his recent blog post, Why aren't you using your CRM system more? has facilitated a meaningful conversation which has triggered some very productive dialogue related to CRM, what it is, and why companies haven't had more success. This thread confirms what I have suspected for quite a … Read More»
Leverage the Value Equation and CRM to thrive in any economy
Graham Hill presents some great points, and sage wisdom in his post "Six Proven Rules to Beat the Recession". I would contend that his advice is at the core of success in business, and just becomes more clearly defined when businesses are forced to be aggressively and desperately focused in a more … Read More»
1 to 1 Marketing's 2009 Voice of the Customer Survey Results
1 to 1 was kind enough to share the results of their 2009 Customer Survey. In this are some expected responses. Others are perhaps a little more surprising. At the end of the day, the results reinforce what we all know to be true. Over time, success in business is ALL ABOUT CUSTOMER … Read More»
Is it about the technology, or is it about transforming your business?
Richard Boardman makes a case in his blog post The CRM Consultant: Independent CRM consultants and their role outside CRM software selection.... that independent CRM consultants have an important role that is seldom recognized or valued. In making this point, he points out a number of common … Read More»
Social CRM: Use it and Implement it properly
Michael Maoz at Gartner shares with us in his blog post Social CRM: Made for the Cloud, AND Requires care/feeding a good reminder that any technology, whether social networks, crm systems, or your iPhone is only as good as the strategy and execution behind it. As we collectively race to harness, … Read More»
Avoid 3 Roads to CRM Disaster
Rich Cook, in his article below,reminds us that CRM is largely about strategy, people, and processes. With a CRM implementation, there are a ton of moving parts to measure and keep track of. Making sure that you are attending to the 3 items below will give you a great shot at success, and most … Read More»
Six (wait, Seven) Questions Every Company Should be asking themselves now related to Social Media
Guido Oswald, in his blog post, Are Facebook and Twitter just new channels? makes the assertion that Facebook and Twitter might revolutionize CRM as we know it. I would argue that Social Networks are primarily another lead generation source, and is rapidly becoming THE MEDIUM by which customers … Read More»
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