Customer Retention in Tough Times
As we collectively try to gain visibility to what is happening in the marketplace, the following contains some good basic reminders of necessary requirements to survive in the marketplace today. I'd love to hear about how your company has implemented some of the ideas below and how that has helped … Read More»
Survey Results: Social Media and B2B Selling
The buzz about Social Media and Social CRM abound, but more and more people are begininng to evaluate the effectiveness of investing in Social Media With the help of the TAS Group, Dave Stein and his company ES Research Group just completed a very interesting study–"The New Social Media: Do They … Read More»
Just 100 Days away from Customer Lifecycle Management | Graham Hill, Customers & More
Graham Hill presents a great framework for rolling out a Customer Lifecycle Management initiative. In the sea of opportunity and moving parts, the ability to execute the delivery of a focused project plan is key if you are to realize the unlocked potential that exists within your existing and future … Read More»
Risk Proof your CRM Initiative: The top reasons for CRM failure
William Band points out in his article the following results from a recent Forrester survey. I believe one of the key takeaways is that Business Process, People, and Strategy account for 67% of the problems associated with CRM initiatives. The technology is a certainly a component as it must enable … Read More»
Investigating CRM Solutions? Start with Strategic Planning
It is easy to get caught up in the CRM selection process before you even really know what you are looking for. The good folks over at Effective CRM have put together a good primer on how to approach a CRM initiative. The strategic planning process for CRM is about creating better long term … Read More»
Boost ROI on your CRM implementation
A good article related to the importance of user adoption in order to achieve success during your CRM implementation. The best laid strategy won't work if you don't have user acceptance, and simply saying "They'll use it because I will make them" many times doesn't work as well as planned. CRM … Read More»
Are you afraid of RISK – or are you thriving in this marketplace?
A great article by Martha Rogers related to the great opportunity that exists for those who are willing to take measured, calculated risks in the current marketplace. I know of several companies who are seizing the opportunity of a marketplace frozen in uncertainty to grab market share, retrench … Read More»
Open Source CRM: Is it the best choice for your company?
I'll have the chance to share many more thoughts on this soon, but wanted to share a good article written by Pam Baker, and published over at InsideCRM. Here are some excertps: No One Has Ever Saved His Way to Good CRM Such savings in today's bleak economy cannot be ignored. But neither can … Read More»
CRM—It’s Not About The Software
This sums up a lot of conversation, blog posts, interactions, and opinions. At the end of the day... CRM Is About Humans, Not Software Several months ago I read an article in CRM magazine by CRM expert Barton Goldenberg. In it he said that CRM is 40% "human," 40% process, and 20% technology. I … Read More»
Recession Strategies: Why it is important to invest in CRM Now
Should be a good one. I am planning on attending Date: Thursday, April 2, 2009 Time: 2:00 PM EDT Duration: 60 minutes Smart companies know you can't save your way out of a recession. That said, with the economy struggling and not expected to improve for the foreseeable, businesses need to be … Read More»
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