Everybody’s talking about Customer Experience. Customers still not getting what they need.
Lots of executives, marketers, customer service folks say they work for a customer focused organization. They say they care about the customer experience. According to a myriad of research reports, blogs, tweets, podcasts, and whitepapers, I see an increased focused on customer focus, customer … Read More»
Trust: It matters (more than you think)
"Organizations are no longer built on force, but on trust" - Peter Drucker "Technique and technology are important, but adding trust is the issue of the decade" - Tom Peters "Mistrust doubles the cost of doing business" - Professor John Whitney, Columbia Business School "As you go to work, … Read More»
Who and what the world trusts
This week, Edelman published their 2011 version of the Edelman Trust Barometer. Over the past 4 years, I've begun to watch this report as it comes out annually with great interest. Below is the slide presentation. [slideshare … Read More»